Auto-bidding systems optimize bids to maximize value under efficiency constraints such as Cost-Per-Action (CPA). Existing methods treat each day as an independent episode. However, many advertisers produce value so sparsely that per-day efficiency ratios become statistically unreliable, undermining advertiser retention. Platforms therefore evaluate window-level efficiency over sliding windows of $W{=}7$ days, ensuring fair evaluation and long-term advertising effectiveness. This creates cross-episode coupling: each day's bidding decisions affect up to $W$ overlapping windows, so setting daily targets requires anticipating future market conditions. We propose SWAG-Bid (Sliding-Window Aware Generative Auto-Bidding), a hierarchical framework decomposing this challenge into episode-level planning and step-level execution. The planner uses a Masked Trajectory Model to forecast markets and generate candidate plans, scored across all overlapping windows by Multi-Window Model Predictive Control Sampling (MWMS) with exponential confidence decay. The controller adjusts reliance on this guidance through a state-adaptive gate, Per-Step Gated Adaptive Layer Normalization (PSG-AdaLN), complemented by Return-to-Go and Cost-to-Go channels carrying budget and constraint information. Experiments on AuctionNet-Sparse and online A/B tests on AliExpress show that SWAG-Bid achieves competitive constraint satisfaction and value acquisition under sliding-window evaluation.
Xujing Wang, Yufeng Chen, Boxuan Zhang, Chao Wei, Cai Xu, Jie Zhao, Weiru Zhang, Wei Zhao 等 9 位作者
Larger generative retrieval models can improve retrieval quality, but their decoding cost makes low-latency serving difficult. When different users submit the same query, generating complete Semantic IDs (SIDs) for every request repeats computation, while their interaction histories call for different results. The challenge is to reuse large-model computation across requests while keeping retrieval personalized. We propose \textbf{ReuseGR}, which separates query-level candidate planning from request-level personalized completion. A 7B offline planner generates SID prefix sets shared across requests with the same query. A 0.5B online model uses each request's history to select prefixes and generate the remaining tokens. ReuseCut chooses a cache depth for each query based on historical coverage, balancing computation reuse and candidate coverage. To strengthen online completion, we transfer 7B suffix-scoring knowledge to 0.5B through path-level knowledge distillation (Path KD). BudgetCut then selects scored branches to improve final top-100 recall under a fixed branch budget. Its selection policy is initialized by on-policy distillation (OPD) and refined through group-relative policy optimization (GRPO). On an industrial search-advertising dataset with approximately 2M query--item records and 3.38M catalog items, ReuseGR improves query-level HR@100 by 3.83 percentage points and reduces mean online latency by 38.9\% relative to an all-online 0.5B baseline when prefixes are prepared. It achieves HR@100 comparable to an all-online 7B baseline with 57.7\% lower online latency. A 14-day user-level online A/B test against the 0.5B baseline shows relative gains of 0.93\% in click-through rate and 1.05\% in revenue per thousand requests.
Relevance modeling is fundamental to e-commerce search, determining how well retrieved products satisfy the needs expressed in a user's query. Accurate judgments require interpreting user intent, comparing product attributes, and applying business-specific matching criteria. Current methods based on large language models (LLMs) leverage contextual understanding and reasoning, focusing on incorporating domain-specific context and enhancing reasoning performance. Despite these advances, difficult query-product pairs remain challenging when evidence from different perspectives supports conflicting conclusions. A single reasoning pass may fail to reconcile these conflicts and ensure that decisive evidence guides the final judgment. To address this challenge, we propose Collaborative Adjudication with Debate and Replay Experience (CADRE), a framework for evidence-based adjudication in e-commerce relevance assessment. CADRE organizes three expert agents sharing a frozen backbone to analyze product attributes, user intent, and business rules in separate contexts, while a trainable Verifier assesses their supporting evidence against the applicable matching criteria to determine relevance. Under expert disagreement, a Verifier-guided debate elicits targeted clarification and revision of disputed interpretations before final adjudication. We optimize the Verifier through multi-turn group relative policy optimization and adapt successful-experience replay so that trajectories yielding correct terminal labels can be reused alongside fresh rollouts in subsequent updates. For efficient online serving, we use CADRE as an offline teacher to distill its relevance judgments into a lightweight student model. Offline evaluations and online A/B tests on an e-commerce search advertising platform demonstrate that CADRE improves relevance classification and key business and relevance satisfaction metrics.
Industrial advertising agents must continually adapt their decision knowledge to changing product offerings, traffic patterns, and operating policies. We present KARMA (Knowledge-Atomic, Regression-Gated Modular Adaptation), a training-free framework that evolves six typed knowledge modules while keeping model weights and executable harness code frozen. During our evolution, a deterministic Trace Verifier maps observed errors to candidate modules, and a Critic compares successful and failed trajectories to guide a tool-constrained Evolver. The Evolver applies atomic knowledge edits, which a fixed validation gate retains only when their measured gain reaches a threshold; otherwise, the previous knowledge state is restored. We evaluate KARMA with three LLM families on cases sampled from a corpus of approximately half a million real-world operation logs across six e-commerce domains. Across 18 domain--model settings, KARMA raises the average hold-out score from 30.19 to 39.15 (+8.96 points, +29.7%). Ablations show that removing either successful or failed trajectories more than halves the average hold-out gain. Evolved knowledge also transfers across domains without further adaptation, yielding an average hold-out gain of 8.54 points across all source--target pairs. By linking retained patches to their diagnostic evidence and validation outcomes, KARMA supports inspectable, reversible knowledge adaptation for agents in Web marketplaces.