Industrial advertising agents must continually adapt their decision knowledge to changing product offerings, traffic patterns, and operating policies. We present KARMA (Knowledge-Atomic, Regression-Gated Modular Adaptation), a training-free framework that evolves six typed knowledge modules while keeping model weights and executable harness code frozen. During our evolution, a deterministic Trace Verifier maps observed errors to candidate modules, and a Critic compares successful and failed trajectories to guide a tool-constrained Evolver. The Evolver applies atomic knowledge edits, which a fixed validation gate retains only when their measured gain reaches a threshold; otherwise, the previous knowledge state is restored. We evaluate KARMA with three LLM families on cases sampled from a corpus of approximately half a million real-world operation logs across six e-commerce domains. Across 18 domain--model settings, KARMA raises the average hold-out score from 30.19 to 39.15 (+8.96 points, +29.7%). Ablations show that removing either successful or failed trajectories more than halves the average hold-out gain. Evolved knowledge also transfers across domains without further adaptation, yielding an average hold-out gain of 8.54 points across all source--target pairs. By linking retained patches to their diagnostic evidence and validation outcomes, KARMA supports inspectable, reversible knowledge adaptation for agents in Web marketplaces.
Auto-bidding systems optimize bids to maximize value under efficiency constraints such as Cost-Per-Action (CPA). Existing methods treat each day as an independent episode. However, many advertisers produce value so sparsely that per-day efficiency ratios become statistically unreliable, undermining advertiser retention. Platforms therefore evaluate window-level efficiency over sliding windows of $W{=}7$ days, ensuring fair evaluation and long-term advertising effectiveness. This creates cross-episode coupling: each day's bidding decisions affect up to $W$ overlapping windows, so setting daily targets requires anticipating future market conditions. We propose SWAG-Bid (Sliding-Window Aware Generative Auto-Bidding), a hierarchical framework decomposing this challenge into episode-level planning and step-level execution. The planner uses a Masked Trajectory Model to forecast markets and generate candidate plans, scored across all overlapping windows by Multi-Window Model Predictive Control Sampling (MWMS) with exponential confidence decay. The controller adjusts reliance on this guidance through a state-adaptive gate, Per-Step Gated Adaptive Layer Normalization (PSG-AdaLN), complemented by Return-to-Go and Cost-to-Go channels carrying budget and constraint information. Experiments on AuctionNet-Sparse and online A/B tests on AliExpress show that SWAG-Bid achieves competitive constraint satisfaction and value acquisition under sliding-window evaluation.
Jiangyuan Wang, Kejun Xiao, Huaipeng Zhao, Tao Luo, Xiaoyi Zeng
Large Language Model (LLM)-based agents show promise for e-commerce conversational shopping, yet existing implementations lack the interaction depth and contextual breadth required for complex product research. Meanwhile, the Deep Research paradigm, despite advancing information synthesis in web search, suffers from domain gaps when transferred to e-commerce. We propose ProductResearch, a multi-agent framework that synthesizes high-fidelity, long-horizon tool-use trajectories for training robust e-commerce shopping agents. The framework employs a User Agent to infer nuanced shopping intents from behavioral histories, and a Supervisor Agent that orchestrates iterative collaboration with a Research Agent to generate synthetic trajectories culminating in comprehensive, insightful product research reports. These trajectories are rigorously filtered and distilled through a reflective internalization process that consolidates multi-agent supervisory interactions into coherent single-role training examples, enabling effective fine-tuning of LLM agents for complex shopping inquiries. Extensive experiments show that a compact MoE model fine-tuned on our synthetic data achieves substantial improvements over its base model in response comprehensiveness, research depth, and user-perceived utility, approaching the performance of frontier proprietary deep research systems and establishing multi-agent synthetic trajectory training as an effective and scalable paradigm for enhancing LLM-based shopping assistance.
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cs.CL · cs.MA
Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 6: Industry Track) · 2026 · 正式发表