Auto-bidding systems optimize bids to maximize value under efficiency constraints such as Cost-Per-Action (CPA). Existing methods treat each day as an independent episode. However, many advertisers produce value so sparsely that per-day efficiency ratios become statistically unreliable, undermining advertiser retention. Platforms therefore evaluate window-level efficiency over sliding windows of $W{=}7$ days, ensuring fair evaluation and long-term advertising effectiveness. This creates cross-episode coupling: each day's bidding decisions affect up to $W$ overlapping windows, so setting daily targets requires anticipating future market conditions. We propose SWAG-Bid (Sliding-Window Aware Generative Auto-Bidding), a hierarchical framework decomposing this challenge into episode-level planning and step-level execution. The planner uses a Masked Trajectory Model to forecast markets and generate candidate plans, scored across all overlapping windows by Multi-Window Model Predictive Control Sampling (MWMS) with exponential confidence decay. The controller adjusts reliance on this guidance through a state-adaptive gate, Per-Step Gated Adaptive Layer Normalization (PSG-AdaLN), complemented by Return-to-Go and Cost-to-Go channels carrying budget and constraint information. Experiments on AuctionNet-Sparse and online A/B tests on AliExpress show that SWAG-Bid achieves competitive constraint satisfaction and value acquisition under sliding-window evaluation.
Xiaopeng Li, Yuanjin Zheng, Wanyu Wang, Wenlin Zhang City University of Hong Kong, Pengyue Jia City University of Hong Kong, Yingyi Zhang, Haiying He, Mengyang Ma 等 12 位作者
Personalized Large Language Models (PLLMs) aim to align model outputs with individual user preferences, a crucial capability for user-centric applications. However, the prevalent approach of fine-tuning a separate module for each user faces two major limitations: (1) storage costs scale linearly with the number of users, rendering the method unscalable; and (2) fine-tuning a static model from scratch often yields suboptimal performance for users with sparse data. To address these challenges, we propose MTA, a Merge-then-Adapt framework for PLLMs. MTA comprises three key stages. First, we construct a shared Meta-LoRA Bank by selecting anchor users and pre-training meta-personalization traits within meta-LoRA modules. Second, to ensure scalability and enable dynamic personalization combination beyond static models, we introduce an Adaptive LoRA Fusion stage. This stage retrieves and dynamically merges the most relevant anchor meta-LoRAs to synthesize a user-specific one, thereby eliminating the need for user-specific storage and supporting more flexible personalization. Third, we propose a LoRA Stacking for Few-Shot Personalization stage, which applies an additional ultra-low-rank, lightweight LoRA module on top of the merged LoRA. Fine-tuning this module enables effective personalization under few-shot settings. Extensive experiments on the LaMP benchmark demonstrate that our approach outperforms existing SOTA methods across multiple tasks. Our code is also available.
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cs.CL
Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers) · 2026 · 正式发表
Derong Xu City University of Hong Kong and University of Science and Technology of China, Shuochen Liu University of Science and Technology of China, Pengfei Luo, Pengyue Jia City University of Hong Kong, Yingyi Zhang, Yi Wen, Yimin Deng City University of Hong Kong and Xi'an Jiaotong University, Wenlin Zhang City University of Hong Kong 等 11 位作者
Large language model (LLM) agents require long-term user memory for consistent personalization, but limited context windows hinder tracking evolving preferences over long interactions. Existing memory systems mainly rely on static, hand-crafted update rules; although reinforcement learning (RL)-based agents learn memory updates, sparse outcome rewards provide weak supervision, resulting in unstable long-horizon optimization. Drawing on memory schema theory and the functional division between prefrontal regions and hippocampus regions, we introduce MemCoE, a cognition-inspired two-stage optimization framework that learns how memory should be organized and what information to update. In the first stage, we propose Memory Guideline Induction to optimize a global guideline via contrastive feedback interpreted as textual gradients; in the second stage, Guideline-Aligned Memory Policy Optimization uses the induced guideline to define structured process rewards and performs multi-turn RL to learn a guideline-following memory evolution policy. We evaluate on three personalization memory benchmarks, covering explicit and implicit preferences as well as different sizes and noise levels, and observe consistent improvements over strong baselines with favorable robustness, transferability, and efficiency[https://github.com/Applied-Machine-Learning-Lab/ACL2026_MemCoE].
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cs.CL
Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers) · 2026 · 正式发表
Sheng Zhang, Junyi Li, Yingyi Zhang, Pengyue Jia City University of Hong Kong, Yichao Wang, Xiaowei Qian City University of Hong Kong, Wenlin Zhang City University of Hong Kong, Maolin Wang 等 10 位作者
Recent advances in large language models (LLMs) have scaled the potential for reasoning and agentic search, wherein models autonomously plan, retrieve, and reason over external knowledge to answer complex queries. However, the iterative think–search loop accumulates long system memories, leading to memory dilution problem. In addition, existing memory management methods struggle to capture fine-grained semantic relations between queries and documents and often lose substantial information. Therefore, we propose MemSearch-o1, an agentic search framework built on reasoning-aligned memory growth and retracing. MemSearch-o1 dynamically grows fine-grained memory fragments from memory seed tokens from the queries, then retraces and deeply refines the memory via a contribution function, and finally reorganizes a globally connected memory path. This shifts memory management from stream-like concatenation to structured, token-level growth with path-based reasoning. Experiments on eight benchmark datasets show that MemSearch-o1 substantially mitigates memory dilution, and more effectively activates the reasoning potential of diverse LLMs, establishing a solid foundation for memory-aware agentic intelligence.
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cs.CL · cs.AI
Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers) · 2026 · 正式发表
Pengyue Jia City University of Hong Kong, Yingyi Zhang, Xiangyu Zhao City University of Hong Kong, Sharon Li
Geographic reasoning is a fundamental cognitive capability that requires models to infer plausible locations by synthesizing visual evidence with spatial world knowledge. Despite recent advances in large vision-language models (LVLMs), existing evaluation paradigms remain largely outcome-centric, relying on static datasets and predefined labels that are conceptually misaligned with open-world geographic inference. Such outcome-centric evaluations often focus exclusively on label matching, leaving the underlying linguistic reasoning chains as unexamined black boxes. In this work, we introduce GeoArena, a dynamic, human-preference-based evaluation framework for benchmarking open-world geographic reasoning. GeoArena reframes evaluation as a pairwise reasoning alignment task on in-the-wild images, where human judges compare model-generated explanations based on reasoning quality, evidence synthesis, and plausibility. We deploy GeoArena as a public platform and benchmark 17 frontier LVLMs using thousands of human judgments, which complements existing benchmarks and supports the development of geographically grounded, human-aligned AI systems. We further provide detailed analyses of model behavior, including reliability of human preferences and factors influencing judgments of geographic reasoning quality. We open-source GeoArena to foster future research.
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cs.CL · cs.CV
Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers) · 2026 · 正式发表