← 研踪 PaperTrailarXiv:2607.28070 · v2
CCFormer: Efficient Cross-Field Interaction and Hierarchical Sequence Compression for Industrial Recommendation at Tencent
首次提交 2026-07-30 19:45
版本更新 2026-10-29 14:47
雷达观测 2026-10-30 11:25
摘要
Industrial candidate-ranking systems must combine long user behavior histories with heterogeneous user and item features under strict computational budgets. We propose CCFormer, a structured interaction architecture that separates cross-field retrieval from intra-history modeling. Feature-field-separated cross-attention allows user and target queries to read an evolving history hierarchy, while local subspace token mixing contextualizes history tokens independently of candidate targets. Hierarchical sequence compression reduces the number of history tokens and provides multi-scale historical context for subsequent interactions. Experiments on two public benchmarks show higher mean AUC than the evaluated baselines, while experiments on a large-scale industrial dataset show a favorable accuracy-compute trade-off and higher training throughput than HSTU. Online A/B tests across four recommendation and advertising scenarios report system-level improvements of up to 3.57% in click-through rate, 3.86% in page views, and 1.71% in advertising revenue relative to the corresponding production baselines. CCFormer has been fully deployed in all four scenarios, demonstrating its practical scalability and effectiveness in large-scale recommendation systems.
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v2 · 2026-10-29 14:47 · 最新观测版本
CCFormer: Efficient Cross-Field Interaction and Hierarchical Sequence Compression for Industrial Recommendation at Tencent
Industrial candidate-ranking systems must combine long user behavior histories with heterogeneous user and item features under strict computational budgets. We propose CCFormer, a structured interaction architecture that separates cross-field retrieval from intra-history modeling. Feature-field-separated cross-attention allows user and target queries to read an evolving history hierarchy, while local subspace token mixing contextualizes history tokens independently of candidate targets. Hierarchical sequence compression reduces the number of history tokens and provides multi-scale historical context for subsequent interactions. Experiments on two public benchmarks show higher mean AUC than the evaluated baselines, while experiments on a large-scale industrial dataset show a favorable accuracy-compute trade-off and higher training throughput than HSTU. Online A/B tests across four recommendation and advertising scenarios report system-level improvements of up to 3.57% in click-through rate, 3.86% in page views, and 1.71% in advertising revenue relative to the corresponding production baselines. CCFormer has been fully deployed in all four scenarios, demonstrating its practical scalability and effectiveness in large-scale recommendation systems.
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