← 研踪 PaperTrailarXiv:2610.35318 · v2
Unified Heterogeneous Feature Interaction via Effective-Rank Scaling for Recommender Systems
首次提交 2026-10-26 20:17
版本更新 2026-10-27 11:32
雷达观测 2026-10-29 00:35
摘要
Large-scale industrial ranking models must jointly capture heterogeneous feature interactions, long-term user behaviors, and multi-scenario dependencies under stringent online serving constraints. Existing architectures typically process sequential and non-sequential features with separate modules, limiting bidirectional information exchange. Directly applying homogeneous self-attention to all semantic tokens can also be inefficient when sequential and non-sequential signals exhibit different effective-ranks (eRanks). Meanwhile, shared representations can overlook scenario-specific patterns and induce negative transfer between scenarios. In this paper, we propose HiRank, a unified framework for multi-scenario recommendation that jointly models Heterogeneous feature Interactions via effective-Rank scaling. HiRank integrates gated sequential attention with heterogeneous feature interaction within a unified backbone, enabling bidirectional fusion between sequential and non-sequential representations. HiRank further uses scenario-aware aggregation to compress heterogeneous low-order tokens into a compact representation. Distinct learned projections transform the full compact representation into scenario-aware composite tokens with complementary global feature views and more uniform information density, enabling more effective high-order self-attention. Extensive experiments on industrial-scale datasets demonstrate favorable performance scaling with parameter count and consistent improvements over competitive baselines. Online A/B tests further show a 2.27% increase in orders per user.
作者备注：10 pages, 4 figures
观测到的版本
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v2 · 2026-10-27 11:32 · 最新观测版本
Unified Heterogeneous Feature Interaction via Effective-Rank Scaling for Recommender Systems
Large-scale industrial ranking models must jointly capture heterogeneous feature interactions, long-term user behaviors, and multi-scenario dependencies under stringent online serving constraints. Existing architectures typically process sequential and non-sequential features with separate modules, limiting bidirectional information exchange. Directly applying homogeneous self-attention to all semantic tokens can also be inefficient when sequential and non-sequential signals exhibit different effective-ranks (eRanks). Meanwhile, shared representations can overlook scenario-specific patterns and induce negative transfer between scenarios. In this paper, we propose HiRank, a unified framework for multi-scenario recommendation that jointly models Heterogeneous feature Interactions via effective-Rank scaling. HiRank integrates gated sequential attention with heterogeneous feature interaction within a unified backbone, enabling bidirectional fusion between sequential and non-sequential representations. HiRank further uses scenario-aware aggregation to compress heterogeneous low-order tokens into a compact representation. Distinct learned projections transform the full compact representation into scenario-aware composite tokens with complementary global feature views and more uniform information density, enabling more effective high-order self-attention. Extensive experiments on industrial-scale datasets demonstrate favorable performance scaling with parameter count and consistent improvements over competitive baselines. Online A/B tests further show a 2.27% increase in orders per user.
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