← 研踪 PaperTrailarXiv:2610.38378 · v1
Towards Reliable, Scalable, and Value-Aligned Generative Recommendation for Large-Scale Advertising
首次提交 2026-10-28 15:17
版本更新 2026-10-28 15:17
雷达观测 2026-10-30 10:22
摘要
Generative recommendation (GR) reformulates item retrieval as autoregressive generation of discrete semantic identifiers (SIDs), offering a unified paradigm for personalized recommendation. GR4AD, as an industrial generative recommendation framework, has greatly improved advertising revenue while enabling efficient real-time serving in Kuaishou.However, continued deployment has exposed three limitations: deterministic SID assignment remains sensitive to semantic boundaries; conventional backbone scaling provides diminishing revenue gains under strict serving constraints; and sequence-level value optimization provides limited credit assignment to intermediate SID decisions, causing likelihood-based beam search to prematurely prune potentially high-value candidates. We present GR4AD-X, which addresses these limitations through reliable SID construction, serving-efficient capacity scaling, and unified value alignment. Specifically, GR4AD-X improves SID reliability through Multi-Path assignment. It expands model capacity along multiple complementary dimensions rather than relying solely on wider or deeper backbones, achieving a better effectiveness-efficiency trade-off under strict serving constraints. Finally, Unified Value-Guided Generation and Discrimination (UniVGD) aligns generation with commercial value through prefix-level reward optimization, value-guided beam pruning, and discriminative reranking within a unified model. Large-scale online A/B tests on the Kuaishou advertising platform demonstrate that GR4AD-X achieves a cumulative revenue improvement of 3.07% over the deployed GR4AD baseline while satisfying strict latency and throughput constraints.
作者备注：9 pages, 3 figures, under review
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v1 · 2026-10-28 15:17 · 最新观测版本
Towards Reliable, Scalable, and Value-Aligned Generative Recommendation for Large-Scale Advertising
Generative recommendation (GR) reformulates item retrieval as autoregressive generation of discrete semantic identifiers (SIDs), offering a unified paradigm for personalized recommendation. GR4AD, as an industrial generative recommendation framework, has greatly improved advertising revenue while enabling efficient real-time serving in Kuaishou.However, continued deployment has exposed three limitations: deterministic SID assignment remains sensitive to semantic boundaries; conventional backbone scaling provides diminishing revenue gains under strict serving constraints; and sequence-level value optimization provides limited credit assignment to intermediate SID decisions, causing likelihood-based beam search to prematurely prune potentially high-value candidates. We present GR4AD-X, which addresses these limitations through reliable SID construction, serving-efficient capacity scaling, and unified value alignment. Specifically, GR4AD-X improves SID reliability through Multi-Path assignment. It expands model capacity along multiple complementary dimensions rather than relying solely on wider or deeper backbones, achieving a better effectiveness-efficiency trade-off under strict serving constraints. Finally, Unified Value-Guided Generation and Discrimination (UniVGD) aligns generation with commercial value through prefix-level reward optimization, value-guided beam pruning, and discriminative reranking within a unified model. Large-scale online A/B tests on the Kuaishou advertising platform demonstrate that GR4AD-X achieves a cumulative revenue improvement of 3.07% over the deployed GR4AD baseline while satisfying strict latency and throughput constraints.
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