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Towards Faithful Industrial RAG: A Reinforced Co-adaptation Framework for Advertising QA
来源日期（仅到月份） 2026-07
来源记录日期 2026-07
雷达观测 2026-11-01 22:08
摘要
Industrial advertising question answering (QA) is a high-stakes task in which hallucinated content, particularly fabricated URLs, can lead to financial loss, compliance violations, and legal risk. Although Retrieval-Augmented Generation (RAG) is widely adopted, deploying it in production remains challenging because industrial knowledge is inherently relational, frequently updated, and insufficiently aligned with generation objectives. We propose a reinforced co-adaptation framework that jointly optimizes retrieval and generation through two components: (1) Graph-aware Retrieval (GraphRAG), which models entity-relation structure over a high-citation knowledge subgraph for multi-hop, domain-specific evidence selection; and (2) evidence-constrained reinforcement learning via Group Relative Policy Optimization (GRPO) with multi-dimensional rewards covering faithfulness, style compliance, safety, and URL validity. Experiments on an internal advertising QA dataset show consistent gains across expert-judged dimensions including accuracy, completeness, and safety, while reducing the hallucination rate by 72%. A two-week online A/B test demonstrates a 28.6% increase in like rate, a 46.2% decrease in dislike rate, and a 92.7% reduction in URL hallucination. The system has been running in production for over half a year and has served millions of QA interactions.
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记录 #1 · 2026-07 · 最新观测版本
Towards Faithful Industrial RAG: A Reinforced Co-adaptation Framework for Advertising QA
Industrial advertising question answering (QA) is a high-stakes task in which hallucinated content, particularly fabricated URLs, can lead to financial loss, compliance violations, and legal risk. Although Retrieval-Augmented Generation (RAG) is widely adopted, deploying it in production remains challenging because industrial knowledge is inherently relational, frequently updated, and insufficiently aligned with generation objectives. We propose a reinforced co-adaptation framework that jointly optimizes retrieval and generation through two components: (1) Graph-aware Retrieval (GraphRAG), which models entity-relation structure over a high-citation knowledge subgraph for multi-hop, domain-specific evidence selection; and (2) evidence-constrained reinforcement learning via Group Relative Policy Optimization (GRPO) with multi-dimensional rewards covering faithfulness, style compliance, safety, and URL validity. Experiments on an internal advertising QA dataset show consistent gains across expert-judged dimensions including accuracy, completeness, and safety, while reducing the hallucination rate by 72%. A two-week online A/B test demonstrates a 28.6% increase in like rate, a 46.2% decrease in dislike rate, and a 92.7% reduction in URL hallucination. The system has been running in production for over half a year and has served millions of QA interactions.
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