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新论文 · v1arXiv:2611.12040

Leveraging Complementary Event Frame and Voxel Representations for RGB-Guided Multimodal Pre-training

Wentao Wu, Xiao Wang, Yi Wang, Chenglong Li, Yonghong Tian, Bin Luo

原文摘要

In this paper, we propose CM3AE 2.0, a unified RGB Frame and Event-Voxel/-Frame pre-training framework. By jointly learning multimodal spatiotemporal representations and exploiting latent cross-modal dependencies through cross-modal generation, the framework enhances multimodal information interaction and collaborative modeling capabilities. Specifically, we first propose an Event-aware Spatiotemporal Masked Reconstruction (ESMR) strategy to learn unified multimodal spatiotemporal representations. It leverages event responses to guide masking toward dynamically salient regions. Through spatiotemporal masked reconstruction, it learns spatial structures and their temporal variations from continuous RGB-Event observations. In addition, it incorporates multimodal fusion reconstruction and cross-modal contrastive learning to facilitate the modeling of cross-modal complementary information and the learning of shared representations. Building upon this, we further propose a Hierarchical Cross-modal Generation (HCG) strategy to learn latent cross-modal dependencies through visual and language generation. At the visual level, Event-conditioned RGB generation is performed using a pre-trained diffusion model to capture visual associations between the two modalities. At the language level, video-level text description generation based on joint RGB-Event representations establishes connections between multimodal visual features and linguistic semantics, further enriching the learning of cross-modal dependencies. Extensive experiments on four diverse downstream tasks demonstrate that CM3AE 2.0 consistently improves performance, validating the effectiveness and generalization capability of the proposed pre-training framework.

cs.CV · cs.AI

版本更新 · v2arXiv:2608.24034

TAGR: Temporally Adaptive Generative Recommendation for Industrial Live-Streaming Advertising

Wencai Ye, Guangyi Liu, Chaoyi Wang, Wenbin Luo, Shengyu Wang, Mingjie Sun, Peng Wang, Quanming Yao 等 10 位作者

原文摘要

Live-streaming advertising is an important monetization channel on short-video and e-commerce platforms, where rapidly changing live content, promoted products, and user feedback impose strong freshness requirements on recommendation models. Existing generative recommenders designed for static domains fail at three levels: static semantic IDs (SID) cannot track evolving live ads; single-scale behavior modeling misses shifting intent; preference optimization conflicts between fresh on-policy feedback and training stability. We propose TAGR, a generative recommendation framework with temporal adaptation at three levels: live-ad tokenization, user intent modeling, and preference alignment. At the token level, Live Semantic-Collaborative ID (LSID) periodically refreshes each active ad's SID based on its current live scene and promoted products, while retaining a stable hierarchical token vocabulary for autoregressive generation. At the intent level, Intent-Aware Generation (IAG) models live-room entry histories at multiple temporal granularities as the primary intent sequence, keeps auxiliary behaviors as separate inputs, and weights next-token prediction (NTP) using post-request intent evidence and business value. At the alignment level, Intermittent On-Policy Preference Optimization (IOPO) periodically samples fresh candidate groups from the current policy and performs behavior- and value-aligned preference updates interleaved with supervised NTP maintenance to preserve learned behavior distribution. Deployed on a large-scale e-commerce live-stream advertising platform, TAGR improves live-room entry and shopping-cart click rates by 8.5% and 7.4%, respectively, and achieves a 16.1% revenue lift over the production baseline. These results demonstrate the effectiveness and industrial viability of temporally adaptive generative recommendation for live-stream advertising.

cs.IR