Ji Dai, Zhipeng Wei, Zhuang Zhuang, Rongfeng Guo, Jie Chen, Quan Fang, Fei Pan
Generative recommenders predict an item's semantic identifier (SID) one code at a time. Early codes select broad branches, so a routing error can exclude relevant items before fine-grained prediction begins. In multimodal recommendation, these coarse decisions must reflect collaborative preferences as well as item semantics. We introduce RoFiGR, a two-tree recommender that uses collaborative information in both SID construction and generation. It aligns cumulative L1-L2 code vectors with frozen collaborative item embeddings and explicitly encodes item distance and source level in the serialized history. During generation, a sequential teacher supervises legal branches. Fixed coarse-level weights maintain routing supervision, while a bounded adaptive residual allocates additional weight according to teacher-student demand. On Instruments, Arts, and Games, RoFiGR improves all five ranking metrics over the evaluated external baselines. Five-seed paired tests with Holm correction support the main NDCG@10 improvements. Comparisons with alternative collaborative supervision objectives and tokenizers support the proposed design. Matched task and decoding analyses distinguish the effects of training exposure, stream fusion, and candidate budgets.
Advertising platforms subsidize advertisers through billing discounts, and Advertiser Subsidy Allocation (ASA) chooses a subsidy level for every account to maximize total discounted revenue under a platform-wide subsidy-rate constraint. In practice, operators configure these subsidies from business rules, advertiser tiers and operating goals. Such configuration draws on rich business experience, yet as the advertiser base grows, tier-level policies can neither resolve how individual accounts respond across subsidy levels nor allocate a shared budget at the granularity of single accounts. We propose CASH, a Capability-Aware Subsidy Harness for ASA. CASH pairs a knowledge-guided large language model (LLM) with a data-driven numerical response model, learns from realized outcomes where each is locally reliable across accounts and subsidy levels, and turns this reliability into explicit capability licenses that govern source selection, agent review and budget allocation. Its Expected Policy Coverage Gain (EPCG) directs a limited feedback budget toward evidence expected to expand high-value reliable coverage, and the resulting feedback further improves the numerical model and updates capability estimates. In a one-month online experiment with CASH serving 60% of a large-scale advertising platform's traffic, CASH raises revenue per account by 15.35% and ADVV by 19.86% over Control at an essentially unchanged subsidy rate, with further gains in revenue quality, LTV and retention.
Mingyu Zhao, Shuhang Lin, Ligong Han, Xiaojing Yu, Zhenting Wang, Yifei Pang, Yang Zhou, Dimitris N. Metaxas
Diffusion language models offer a promising path to efficient agents through parallel token generation. However, efficient interaction requires adapting both where computation is spent and how much text is generated. We introduce a metacognitive controller that guides diffusion generation according to the needs of the current response and the agent's interaction with the environment. It learns when to finalize tokens and how far generation should extend, reducing overall computation within responses. Our controller, a lightweight plug-in for the diffusion backbone, is trained on agent trajectories to balance correctness and generation cost. This approach connects the agent's generation process to the interaction the agent serves. Experiments across five benchmarks demonstrate that our approach reduces inference FLOPs by 20.6% on average compared with the most efficient baseline, while maintaining competitive task accuracy. Ablation studies further validate the effectiveness of our approach.