From Tokens to Behaviors: Rethinking Generative Recommendation for User Trajectory Prediction
Jiaqi Wang, Hanchen Yang, Hengyu Zhang, Hongxu Ma, Wenqi Rao, Hongyang Wang, Zhongbo Sun, Renliang Qian 等 15 位作者
原文摘要
User behavior trajectory prediction (UBTP) aims to capture how a user's needs evolve over time by predicting the sequence of future interactions from that user's interaction history. Recent generative recommendation (GR) methods address this task through autoregressive generation of semantic IDs (SIDs). However, serial SID decoding couples token generation with behavior state transitions and requires multiple dependent steps per interaction. Discrete item feedback overlooks predictive uncertainty, and teacher-forced training leaves a training-inference gap in trajectory generation. To address these limitations, we propose TraGR, a behavior-aware generative recommendation framework that aligns generation, feedback, and learning with successive user behaviors. Its behavior-level architecture predicts SID tokens in parallel within each interaction and models behavioral transitions through recurrent state updates, with joint SID and item-level supervision. Probability feedback combines the selected behavior with a probability-weighted summary of alternatives to guide subsequent predictions. Relation-aware trajectory learning incorporates collaborative transition signals and later credit assignment into training on model-generated trajectories. Experiments on four public datasets demonstrate that TraGR consistently outperforms state-of-the-art baselines across different prediction horizons. Code: https://github.com/CalmaQi/GR4UBT.
cs.IR