Large language model (LLM) services face rapidly rising serving costs. To sustain free or affordable access for a broad user base, alternative monetization mechanisms are needed. Native advertising offers a promising approach, as it creates economic value by aligning user intent with merchant offerings. Yet how to integrate sponsored content naturally into LLM responses remains largely underexplored. Existing approaches primarily rely on prompt-level injection, multi-pass rewriting, or fine-tuning, which can compromise response quality or introduce additional computational costs. We propose AdSteer, a lightweight decoding-time advertising framework that adaptively adjusts token probabilities to integrate contextually appropriate advertisement into responses. AdSteer calibrates the strength and duration of advertising influence, making sponsored content a natural part of the response. Experiments on GEM-Bench across three application scenarios show that AdSteer achieves an average improvement of 14.1% in overall score over the strongest baselines and 22.5% fewer total tokens on average than rewrite-based methods. These results demonstrate that AdSteer provides an effective and practical solution for native advertising in LLMs.
Yuanchen Bei University of Illinois at Urbana-Champaign, Tianxin Wei, Xuying Ning, Yanjun Zhao University of Illinois at Urbana-Champaign, Zhining Liu, Xiao Lin, Yada Zhu, Hendrik Hamann State University of New York at Stony Brook and Brookhaven National Laboratory 等 10 位作者
Long-term memory is a critical capability for multimodal large language model (MLLM) agents, particularly in conversational settings where information accumulates and evolves over time. However, existing benchmarks either evaluate multi-session memory in text-only conversations or assess multimodal understanding within localized contexts, failing to evaluate how multimodal memory is preserved, organized, and evolved across long-term conversational trajectories. Thus, we introduce Mem-Gallery, a new benchmark for evaluating multimodal long-term conversational memory in MLLM agents. Mem-Gallery features high-quality multi-session conversations grounded in both visual and textual information, with long interaction horizons and rich multimodal dependencies. Building on this dataset, we propose a systematic evaluation framework that assesses key memory capabilities along three functional dimensions: memory extraction and test-time adaptation, memory reasoning, and memory knowledge management. Extensive benchmarking across twelve memory systems reveals several key findings, highlighting the necessity of explicit multimodal information retention and memory organization, the persistent limitations in memory reasoning and knowledge management, as well as the efficiency bottleneck of current models. Our benchmark and dataset are available at https://github.com/YuanchenBei/Mem-Gallery.
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cs.CL · cs.CV
Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers) · 2026 · 正式发表