Linjuan Wu, Dingming Li, Yiwen Qiu, Xinze Lyu, Ye Guo, Daoxin Zhang, Zhe Xu, Weiming Lu
Social-media comments are interactions, yet they are often translated and evaluated as isolated text. This mismatch is especially problematic when meaning depends on surrounding discussion, community-specific slang, or culturally situated expressions. We introduce CULTURE-CMT, a Chinese-English benchmark for contextualized social-media comment translation that restores the post and conversational context naturally available to users. Its 572 manually verified examples are organized into Slang, Context, and Both, enabling diagnostic analysis of distinct and interacting sources of translation difficulty. To support scalable evaluation, we further develop a retrieval-augmented cultural-effectiveness Judger that combines a calibrated scoring model with dynamically retrieved cultural knowledge. CULTURE-CMT reveals several non-trivial patterns. Providing interaction context improves most model configurations, but does not eliminate culturally ineffective translations. Examples requiring both contextual grounding and culturally situated language remain substantially more difficult than either source of difficulty alone. Moreover, larger models are not consistently better, and thinking produces highly model-dependent gains, including occasional degradation. In contrast, a 27B model adapted on benchmark-disjoint social-media data achieves the lowest observed invalidity rate among the evaluated configurations under thinking inference with context. Together, these results suggest that realistic social-media translation is not simply a matter of scaling models or reasoning longer, but of learning to translate meaning as it is constructed within evolving online interactions.
Social media translation requires preserving meaning while capturing the cultural nuances of user-generated content (UGC). However, gaps in the cultural knowledge of LLM-based evaluators can lead to inaccurate assessments and unreliable training rewards. To improve these signals, we use retrieval-enhanced cultural evaluation to train CUE-MT, a family of social media translation models. A calibrated, domain-specific Judger guides supervised data refinement and is augmented by an Agent for hard-example mining and reinforcement learning. The Agent retrieves relevant external evidence as needed and distills it into concise hints that the Judger uses to score translations and assign rewards. Across 9B, 27B, and 35B-A3B backbones, CUE-MT outperforms the evaluated open-source baselines of comparable size on CUE-MT-Bench and three public benchmarks. Human evaluation on CUE-MT-Bench shows cultural effectiveness gains of 7.44-15.12 percentage points over the strongest external baseline in each size group. Retrieval improves the Judger's four-way classification accuracy by 8.07 percentage points over a matched no-retrieval baseline that uses LLM-generated hints alone. Training ablations further support the combination of hard-example mining and Agent-enhanced rewards.
Social media enables cross-lingual communication, yet the meaning of user-generated content (UGC) is often distributed across text, images, and cultural knowledge, making translation challenging. Existing evaluations typically treat images as optional and assume textual information is sufficient, obscuring whether errors stem from missing visual evidence or inadequate cultural adaptation. We introduce \textbf{Culture-MMT}, a diagnostic benchmark for \textbf{distributed-evidence pragmatic reconstruction} in social-media translation. It contains 498 curated, de-identified UGC instances across 20 domains, categorized into Symbol, Visual, and Hybrid by their required evidence. We also develop a human-aligned domain-specific judge, Judger, and a controlled evaluation framework that systematically varies the evidence available to translators. Across 17 model configurations, real images improve performance by +0.280 on Visual and +0.197 on Hybrid, but only +0.050 on Symbol, while random images provide no comparable gains. Human-authored descriptions further show that jointly dependent cases remain more challenging even when visual facts are explicit. These results characterize culturally effective social-media translation as {meaning reconstruction from distributed evidence}, highlighting visual grounding and cultural-pragmatic adaptation as distinct model bottlenecks.