Industrial candidate-ranking systems must combine long user behavior histories with heterogeneous user and item features under strict computational budgets. We propose CCFormer, a structured interaction architecture that separates cross-field retrieval from intra-history modeling. Feature-field-separated cross-attention allows user and target queries to read an evolving history hierarchy, while local subspace token mixing contextualizes history tokens independently of candidate targets. Hierarchical sequence compression reduces the number of history tokens and provides multi-scale historical context for subsequent interactions. Experiments on two public benchmarks show higher mean AUC than the evaluated baselines, while experiments on a large-scale industrial dataset show a favorable accuracy-compute trade-off and higher training throughput than HSTU. Online A/B tests across four recommendation and advertising scenarios report system-level improvements of up to 3.57% in click-through rate, 3.86% in page views, and 1.71% in advertising revenue relative to the corresponding production baselines. CCFormer has been fully deployed in all four scenarios, demonstrating its practical scalability and effectiveness in large-scale recommendation systems.
Hongyang Su, Beibei Kong, Lei Cheng, Chengxiang Zhuo, Zang Li, Chenyun Yu
Conversational news recommendation requires grounding each suggestion in a rapidly evolving article corpus while addressing implicit user intents that lack explicit retrievable keywords. To characterize this scenario, we identify 6 intent types from production dialogues: five are implicit and pose fundamental challenges to standard RAG pipelines, forming a critical retrieve-first bottleneck. To address these issues, we introduce intent-driven Semantic ID (SID) generation under a Generate-then-Match paradigm. With two-stage training that consists of multi-task SID alignment and GPT-4 Chain-of-Thought distillation, an LLM maps diverse intents to hierarchical SID prefixes, which are then fuzzy-matched to the current news pool to guarantee fully grounded recommendations. Profile-Aware Dual-Signal Reasoning (PADR) further enables cold-start users to obtain valid recommendations using only profiles. On a mainstream Chinese news platform, our 7B model achieves 0% hallucination and 12.4% L1 match in the 152K open-generation SID space (4 \times random baseline). It matches GPT-4+Hybrid RAG on L1 while surpassing it on finer-grained metrics (L2 2 \times, Category +1.2pp) at \sim 100 \times lower cost. Cold-start users, where existing baselines score 0%, achieve 18.0% L1 (6 \times random), the highest among all user groups.
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cs.CL
Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 6: Industry Track) · 2026 · 正式发表